Tag Archives: “Mobile World Congress”

Augmented Reality: MWC 2012

March 07, 2012   Android PR   No comments
FREE Mobile SDK

I’ve managed to elude Mobile World Congress again this year. BCN will see me again soon. That’s for sure. However, as I sat back with my laptop during the week’s events, I’ve realize that more and more independent bloggers (indieB’s as I’d like to call them) have made their way down over the past two years. And thankfully, through their reporting, I was able to virtually be there. On that note, I found my interest veering towards the AR (augmented reality) sphere. Surprisingly enough, I didn’t get too caught up with handsets and all the mobile bling, instead, I was anticipating the roll out of AR mobile technology that would give me reason to put on my “geek snobbery” and look at my uninformed-non-tech friends and family and say …”I told you so!”

Thank you Metaio for backing me up.

Metaio has always pushed the edge when it comes to developing AR apps for the mobile space. At this year’s MWC, mobile mainstream was introduced to the company’s magic. But this news is old news, since buzz and insider information has tapped into the juicy tidbits months previous -> (insiderAR 2011). What did perk my AR sensors was the fact that Metaio would release a FREE mobile SDK, packed with goodies in 1Q.

Predictions on the future of AR have always been heard behind the scenes but bold statements on consumer adoption for 2014 doesn’t seem so bold after all, especially when it merely echoes the inevitable.

The video below was what has been circulating the net in reference to MWC and AR but if you really want to get an overview on the roadmap of AR then I suggest you visit this link.

As for next year? See you in BCN!

Read More

After MWC 2010

February 27, 2010   Android PR   No comments

It was a week ago that I returned from the Mobile World Congress in Barcelona and I’m STILL exhausted. It was truly overwhelming and surely a Gadget Gals paradise, not to mention a “sausage fest” as Sara would put it.

Not only that, but I found myself wifi challenged the first day and a half. Mind you, I arrived there Tuesday morning and went straight to the venue. Despite the Media Wifi card, access was horrible. If you weren’t accessing their ethernet cables then wifi was fickle, for me anyway. I would’ve gotten those Yoigo Pre-Paid data and phone sim cards if I only knew where they were earlier. Luckily, Wednesday afternoon I managed to find a phone house and purchase two. I didn’t want to be caught without wifi ever. NEVER!

It really was too bad though. I was not able to qik or live stream or tweet (much) or especially take photos and twitpic, posterous or facebook them.

Wednesday afternoon was spent trying to see everything (which I didn’t get to do). Thursday was spent seeing the exhibits I really wanted to see and going back and talking to people. Thursday was by far the best day in terms of talking to people. However, by the time I got back to the press area, I only had like 20 minutes to upload photos to flickr … I had forgotten that the press area closed at 4 pm on the last day. In fact, when I left the press area, the exhibitors were already starting to pack up.

I did manage to take enough photos and enough vids. What I still need to do is to write about all the things I wanted to share. This weekend should be a blogging weekend. Hopefully I’ll get MWC10 squared away before CeBIT next week.

Read More

Eric Schmidt Speaks

February 17, 2010   Android PR   No comments

While wandering the auditorium halls, I happened to catch Google’s Eric Schmidt, giving his keynote speech. So shoot me for not staying the entire keynote but my tummy was grumbling and when my tummy speaks, I listen.

I did manage to stay for the first 20 minutes, enough to see the demo of Google’s Voice Search and to know that, German was the fourth language to be added to their search. Out of the 20 minutes of EricSpeak time I found one sentence that struck out at me in a good way.

” … mobile first.”

Indeed, developers are no longer placing mobile app development on their roadmap after browsers, but rather developing new apps / software on mobile, FIRST. This statement does not only mark the point of a change in software development but more importantly, signify the start of a truly mobile world – for some, with more possibilities for others.

I’m not going to make a statement that would lock Google as the leader of the mobile world, dare I even think that. I will however, minutely suggest that Google has definitely upped the anty in terms of “empowerment for the end user”.

Eric Schmidt also mentioned something along the lines of the U.S. being one of the leaders of LTE, in other words, 4G is just a bridge away. I need to emphasize the phrase ‘one of the leaders’ because he also clearly mentioned that the Europeans, who have been known to lead the world in wireless technology, with China close behind, are collaborative partners when it comes to deploying LTE to the world.

I understand that there may be a few snickers at the mention of 4G, as there still needs to be much improvement with 3G, not to mention networks even being able to provide 3G, let alone, reliable 3G, just saying.

But what the world doesn’t know won’t hurt them. One day, humans will wake up to the reality of a standard 4G and perhaps augmented reality apps that have somehow creeped into our devices overnight.

Read More

Mobile World Congress 2010

February 14, 2010   Android PR   No comments

We’re getting ready to leave for the Mobile World Congress 2010 in Barcelona. We had such a great response from people wanting “What’s up, Android?” to be present at their exhibit announcements that out heads are spinning on where to go first, since a lot of these presentations take place almost simultaneously.

We’ll try to cover as much as we can and then of course there are the many “cocktail” invites to try to attend .. so many people to see, so little time.

There’ll be a separate Mobile World Congress 2010 Category called MWC2010 that will be set up for all things relating to the 4 day event. We’ll have to miss the First day but will be arriving late morning on Tuesday and staying all the way till Thursday.

Do stay tuned for our coverage of the events that are taking place in Barcelona!

Read More
« Older posts

  • Archives