Mattel Steps into the Future
The largest toy manufacturer in the world has taken a bold step into the future. By offering their famous Rock’em Sock’em Robots as an augmented reality “interactive” game, they’ve taken the video version to the next level of platform play. Currently, Rock’em Sock’em AR (augmented reality) uses Google’s Nexus One, running Android 2.1. This interactive “technological” prototype was made possible by Mattel’s partnership with Qualcomm.
Finally, people might start to realize that my touting of augmented reality going mainstream may no longer sound too insane. Thanks Mattel for moving forward.
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